Showing posts with label ItsOn. Show all posts
Showing posts with label ItsOn. Show all posts

Tuesday, July 8, 2014

Sprint to Power Pre-Paid Personalized Services with ItsOn

ItsOn, a start-up based in Redwood City, California, confirmed that Sprint will use the ItsOn cloud-based virtual network platform to offer personalized service experiences for no-contract customers with a key differentiation in the marketplace beyond price. Specifically, the Sprint Prepaid Group will repurpose the Zact Mobile cloud-based virtual network platform to power a new no-contract service – to launch later this summer-- that will supersede Zact, which is an MVNO service that ItsOn launched last year.

Last month, ItsOn announced that Sprint had selected its Smart Services Platform to enhance capabilities on its existing network architecture and that the ItsOn Smart Services device software would be embedded in all new Sprint Android devices sold through all distribution channels going forward.

Under this new agreement, ItsOn's technology will power future Sprint prepaid mobile data, voice and messaging service offers.

The ItsOn platform enables:

  • On-device service experience, including purchase, account creation, contextual marketing, real-time international and roaming upsells, group plan sharing and remote app-level device controls
  • Rapid service creation, including cloud-based service experience design, and plan and catalog management that can be instantly deployed to targeted demographic groups
  • Sponsored plans, including mobile operator or third-party sponsorship of customer usage for application and content services
  • Automated OSS/BSS and network functions, including policy orchestration, charging, rating, billing and on-device customer care

"We are thrilled to close this major agreement with Sprint to power the next generation of intuitive, convenient and personally relevant mobile service offers for no-contract wireless customers," said Greg Raleigh, Founder and CEO of ItsOn. "Sprint will be the first major mobile operator in the world to commercially launch a virtual, end-to-end, automated mobile network policy design and management platform. We are proud to help Sprint usher in the next wave of engaging, customer-centric mobile experiences."

"With ItsOn's technology, Sprint sees an opportunity to give no-contract consumers greater choice and real-time control of their mobile service," said Dow Draper, president, Sprint Prepaid Group (SPG). "ItsOn's cloud-based solution enables a unique user experience and could help reduce our timelines for designing and launching distinctly new service offers.  These new capabilities provide a very personalized on-device customer experience– both for individuals and families."

Tuesday, June 3, 2014

ItsOn Releases its Cloud-based OSS/BSS

ItsOn, a start-up based in Redwood City, California, announced the commercial release of its cloud-based  OSS/BSS. The ItsOn Smart Services Platform enables mobile operators to virtualize service policy control, billing and traffic-management functions for data, voice and text, with an optimized real-time, on-device user experience.

The company said the goal of its integrated smart policy and charging solution is to help mobile operators offer highly personalized contextual services and applications-based plans to their customers. The cloud platform integrates with existing mobile network architectures to orchestrate OSS/BSS.

"The only way operators can meet the growing trend toward exciting new use cases such as personalized mobile service plans for families and businesses, sponsored applications, content as a service, on-device contextual marketing and real-time on-device customer care, while also reducing operating costs, is to extend and enhance their OSS/BSS and policy orchestration systems," said Greg Raleigh, Founder and CEO of ItsOn.

  • ItsOn secured $28 million in seed, Series A and Series B as well as an additional $12.5 million in an April 2014 Series C round of funding, led by Tenaya Capital with participation from existing investor Andreessen Horowitz. Previous ItsOn investors include Vodafone Ventures, Verizon Investments, SV Angel and an investor group led by Jim Davidson.
  • ItsOn is headed by Dr. Raleigh, who previously served as vice president of mobile internet at Qualcomm; founder, President, chief executive officer and board member at Airgo Networks (acquired by Qualcomm in 2006); vice president of wireless internet at Cisco; founder and president of Clarity Wireless (acquired by Cisco in 1998); and chief scientist and vice president of research and development at Watkins Johnson Company.