Showing posts with label Instart. Show all posts
Showing posts with label Instart. Show all posts

Tuesday, June 17, 2014

Instart Logic Builds a New Framework for Web Acceleration

Instart Logic, a start-up based in Mountain View, California, introduced its InstantLoad cache optimization and SmartVision, a new computer vision-based image analysis technology - both of which are aimed at improving web application delivery performance. The company says these features enable its software-defined application delivery service to boost application performance up to 50 percent across all device form factors using its delivery framework.

Instart Logic has developed a new communications protocol, IPTP (Interproxy transport protocol) to overcome inefficiencies of TCP, HTTP, and HTTPS over global distances. It leverages open-source protobuf technology, which Google uses extensively for implementing its own internal communication protocols.  Once dynamic assets enter the Instart Logic network, a persistent matrix of ramped-up IPTP connections are established to Instart Logic serving locations.   On the client side, Instart Logic uses an HTML5-based, thin virtualization layer that is injected into the browser. Instart's cloud-based software manages the control plane for application delivery

The new InstantLoad features leverages this client-cloud architecture and browser caching improvements defined by HTML5 to accelerate web application performance. The company says InstantLoadis particularly useful for SaaS applications that use a lot of JavaScript and CSS — content types that are critical to fast page load performance and typically directed to the slowest cache in default browser configurations. InstantLoad redirects heavily used CSS and JavaScript to faster caches, delivering visibly faster page response.

SmartVision is a new technology that enhances Instart Logic's Image Streaming service feature. SmartVision uses advanced computer vision algorithms to analyze the content of an image and determine how much of an image must be initially streamed for a user to recognize the image on their device without perception of degraded image quality. This allows web applications to send up to 70 percent less image data to the browser for initial loads, reducing time-to-interaction even as the full image quality data continues streaming down in the background to provide a full fidelity experience.

"The future of application delivery is being driven by software and algorithms," said Peter Blum, vice president of product management, Instart Logic. "The strong customer responses we’ve seen to InstantLoad and SmartVision are prime examples of how software-based approaches are trumping older hardware-centric approaches like CDNs, WAN Optimization and ADCs."

  • Instart Logic is funded by Andreessen Horowitz, Greylock Partners, Kleiner Perkins Caufield & Byers, Sutter Hill Ventures, Tenaya Capital and several notable Silicon Valley angel investors. 
  • Instart Logic was founded by Manav Mital, Raghu Venkat and Hariharan Kolam, all previously with Aster Data, a pioneer in Big Data analytics that was acquired by Teradata Corp.