Showing posts with label Greenpeace. Show all posts
Showing posts with label Greenpeace. Show all posts

Thursday, January 12, 2017

Greenpeace report: Who Is Winning the Race to Build a Green Internet?

Apple, Google, Facebook, and newcomer Switch are leading the charge to build a renewably powered internet, according to a newly released report from Greenpeace, due to their actions in transitioning their data centers to renewable energy sources. Nearly 20 leading Internet companies have now committed to 100% renewable energy. In total, the energy footprint of the IT sector as a whole is currently estimated to consume 7 percent of global electricity.

However, Greenpeace finds that the reality is that "much of the sector continues to grow rapidly in Asia and U.S. markets like Virginia, both of which have little to no renewable energy options." Greenpeace cites Amazon Web Services as a prime example of "a company that talks up its renewable projects, but keeps customers in the dark on its energy performance while expanding into markets served by dirty energy like Virginia.” Likewise, Chinese Internet giants, including Tencent, Baidu, and Alibaba, have not committed to 100 percent renewable energy and lack basic transparency around their energy performance.

The Greenpeace report scores the renewable efforts of nearly 70 websites and applications popular in the U.S., China, and South Korea.

Wednesday, April 20, 2011

Greenpeace: How Dirty is Your Data?

Apple earned the lowest score among large, U.S., Internet companies for the eco-friendliness of its data centers, according to a newly published scorecard from Greenpeace.

Data centers consume an increasing amount of electricity. Greenpeace calculates that if the Internet was a country, it would rank 5th for the amount of electricity usage, just below Japan and above Russia. This amounts to 1.5-2% of all global electricity; and data center energy consumption is growing at a rate of 12% a year.

Greenpeace takes the companies to task for locating their data centers in geographic locations that rely on dirty energy, namely, coal and nuclear.  Data centre clusters (Google, Facebook, Apple) are cropping up in places like North Carolina and the US Midwest, where cheap and dirty coal-powered electricity is abundant.

The companies also rank poorly for their reluctance to disclosed their energy-usage and for failing to adopt effective carbon-mitigation strategies for their data centers.

On the positive side, Greenpeace applauds Google's 20-year power purchasing agreement for wind energy in Iowa, i/o Data Centers' 5,000-panel solar array on the roof of its new 580,000 sq ft facility in Phoenix, and GreenQloud in Iceland which is powered 100% by geothermal and hydro power.

The 28-page report is posted online.