Tuesday, August 4, 2015

Sandvine Acquires MoMac for Customer Engagement

Sandvine, which supplies network policy control solutions for fixed and mobile operators, has acquired MoMac, , a Netherlands-based  company that sells cloud-based, customer engagement solutions to mobile operators. The purpose price was EUR 7 million.

Sandvine said Momac will enhance its portfolio of Revenue Generation products for its communications service provider (CSP) customers. Specifically, Momac's products will work with Sandvine OutReach to significantly enhance its customer engagement capabilities, such that subscribers are presented with the most relevant message, offer or alert at the right time, on any screen, such that they can take immediate action.

Momac drives customer engagement for leading CSPs by providing on-device user interfaces (browser or native OS application based) that connect the CSP with the customer, bridging the technology gap between internal data systems, service offerings, content and customer care. Momac's products are hosted in the cloud and can be delivered as a subscription or revenue-share service to CSP customers, currently comprising mobile operators in 12 countries.

Momac has 26 employees, based in Rotterdam. Sandvine expects that the acquisition will not have a material impact to revenue nor earnings in fiscal 2015, and expects the acquisition to be slightly accretive to earnings in 2016.

"Momac's products have been primarily used by a CSPs' marketing organizations to rapidly enable promotion and sales of different offerings directly to subscribers. Together, we will build on that capability to create communications campaigns for subscribers that cover a number of use cases, including advice-of-usage, contextual upsell, self-care management, and many others," said Dave Caputo, Sandvine's President and CEO.