Wednesday, December 3, 2014

Freescale Acquires Zenverge for 4K Transcoding

Freescale Semiconductor has acquired Zenverge, a leading developer of advanced HD content processing ICs. Financial terms were not disclosed.

Zenverge’s transcoding technology enables the conversion of one media stream into multiple streams, each individually formatted and optimized for the specific internet connected device or platform where it will be displayed. Among the supported formats planned is the Ultra HD (HEVC) standard, which features outstanding 4K resolution while delivering up to 50 percent bandwidth savings due to highly advanced data compression. As part of the agreement, key members of Zenverge have joined Freescale. Zenverge is based in Santa Clara, California.

Freescale said the acquisition will significantly enhance its content processing, storage and interoperability capabilities for a range of Video Internet of Things applications and markets.

“This acquisition extends Freescale’s reach into both display- and media-centric processing at a time when both the volume and density of internet content is growing rapidly,” said Lees. “Zenverge is a recognized leader in the secure optimization, unification, storage and distribution of rich digital content. The company’s highly advanced technologies present growth opportunities for Freescale in new markets, while providing compelling and highly differentiated functionality for future generations of many popular Freescale product portfolios.”

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