Tuesday, November 11, 2014

Broadcom Looks to Channel Partners to Accelerate IoT Market

Broadcom is working with more than 40 channel partners to accelerate the adoption of Internet of Things (IoT) and high volume Ethernet IC markets. The company said it is introducing a new sales model to support a broad ecosystem needed to meet increasing demand from thousands of developers.

Broadcom's new channel partners include module manufacturers, value-added resellers, independent design houses, original device manufacturers (ODMs) and an e-commerce distribution channel. The global network is aimed at providing greater access to its WICED Smart and WICED Wi-Fi platforms and leading-edge RoboSwitch, StrataConnect and NetXtreme Ethernet solutions.

"As the IoT market continues to evolve, we're seeing increased demand from thousands of emerging developers wanting to get their hands on our low-cost, highly integrated development platforms, modules and resource materials," said Vincent Brocato, Broadcom Senior Director, Global Channel. "By making our technology easy to use and widely available through our expanded global channel, companies both large and small now have immediate access to the technology and tools required to bring their innovative ideas to life."