Monday, October 13, 2014

Salesforce Enters Cloud Analytics with Wave

Salesforce introduced its "Wave" cloud analytics platform designed for helping business users extract new insights from any data source, including CRM applications in its ecosystem. Sources can include structured SAP and Oracle data as well as unstructured machine and social data.

At its Dreamforce 2014 event the company is announcing more than 30 Wave ecosystem partners, including Accenture, Deloitte Digital and Informatica.

“Today, Salesforce is disrupting the analytics market, just as we disrupted the CRM industry 15 years ago,” said Marc Benioff, chairman and CEO, Salesforce. “We’re not only connecting companies with customers in a whole new way with our Customer Success Platform, we’re empowering companies to know their customers like never before with the groundbreaking Wave Analytics Cloud.”