Tuesday, July 8, 2014

Sprint to Power Pre-Paid Personalized Services with ItsOn

ItsOn, a start-up based in Redwood City, California, confirmed that Sprint will use the ItsOn cloud-based virtual network platform to offer personalized service experiences for no-contract customers with a key differentiation in the marketplace beyond price. Specifically, the Sprint Prepaid Group will repurpose the Zact Mobile cloud-based virtual network platform to power a new no-contract service – to launch later this summer-- that will supersede Zact, which is an MVNO service that ItsOn launched last year.

Last month, ItsOn announced that Sprint had selected its Smart Services Platform to enhance capabilities on its existing network architecture and that the ItsOn Smart Services device software would be embedded in all new Sprint Android devices sold through all distribution channels going forward.

Under this new agreement, ItsOn's technology will power future Sprint prepaid mobile data, voice and messaging service offers.

The ItsOn platform enables:

  • On-device service experience, including purchase, account creation, contextual marketing, real-time international and roaming upsells, group plan sharing and remote app-level device controls
  • Rapid service creation, including cloud-based service experience design, and plan and catalog management that can be instantly deployed to targeted demographic groups
  • Sponsored plans, including mobile operator or third-party sponsorship of customer usage for application and content services
  • Automated OSS/BSS and network functions, including policy orchestration, charging, rating, billing and on-device customer care

"We are thrilled to close this major agreement with Sprint to power the next generation of intuitive, convenient and personally relevant mobile service offers for no-contract wireless customers," said Greg Raleigh, Founder and CEO of ItsOn. "Sprint will be the first major mobile operator in the world to commercially launch a virtual, end-to-end, automated mobile network policy design and management platform. We are proud to help Sprint usher in the next wave of engaging, customer-centric mobile experiences."

"With ItsOn's technology, Sprint sees an opportunity to give no-contract consumers greater choice and real-time control of their mobile service," said Dow Draper, president, Sprint Prepaid Group (SPG). "ItsOn's cloud-based solution enables a unique user experience and could help reduce our timelines for designing and launching distinctly new service offers.  These new capabilities provide a very personalized on-device customer experience– both for individuals and families."



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