Wednesday, February 26, 2014

SK Telecom to Offer Tracking Service via Mobile Sensors, Patterns

SK Telecom has developed a "Context Platform" that seeks to know more about the user by leveraging a smartphone's camera, sensors, GPS and Wi-Fi, along with usage patterns in calls, SMS, SNS, scheduling, and applications.  The carrier says it is using the data to offer a "Life Log" service to help its users automatically track their lives.

"Along with Big Data, Context Platform is an important pillar of the newly emerging field of ICT intelligence," said Park Jin-hyo, Senior Vice President and Head of Network Technology R&D Center at SK Telecom. "With Context Platform, smartphones will truly become an indispensable life partner for customers."

SK Telecom's "Context Platform" could, for instance, detect the user's movements while walking, automatically open a mapping application, guess his likely destination, make suggestions, develop a health profile, etc.