Monday, January 6, 2014

AT&T's Sponsored Data Follows 1-800 Free Calling Model

AT&T is launching a new "Sponsored Data" service that uses the 1-800 free phone number model to provide access to sponsored mobile content and apps to eligible 4G customers without impacting their monthly wireless data plan.  Data charges resulting from eligible uses will be billed directly to the sponsoring company.

AT&T said its Sponsored Data will be delivered at the same speed and performance as any non-Sponsored Data content.

"As content consumption has evolved from analog to digital, so have the ways for companies to reach consumers," said Andy Geisse, CEO, AT&T Business Solutions.  "The Sponsored Data model is just one way we're helping companies tap into our network to offer differentiated experiences and transform the way they do business."

"Customers love mobile content. Whether it's shopping, banking, entertainment or personal wellness, mobile content is increasingly available for customers almost anywhere and anytime.   And that's what makes this a win-win for customers and businesses – customers just look for the Sponsored Data icon and they know the data related to that particular application or video is provided as a part of their monthly service," said Ralph de la Vega, presid

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