Monday, November 11, 2013

Procera Networks and Avvasi Partner on Mobile Video QoE and Analytics

Procera Networks and Avvasi, a developer of QoE-driven video management and monetization solutions, announced a joint solution and strategic partnership  for mobile operators.  The solution integrates Avvasi’s Q-VUE product with Procera’s PacketLogic Intelligent Policy Enforcement (IPE) system. The joint offering performs video Quality of Experience (QoE) measurement in real-time to provide the communication industry’s most comprehensive determination of video QoE in service provider networks.

Avvasi’s Q-VUE product will complement Procera’s core Internet intelligence offering by providing video analytics such as video QoE traffic measurement per type of device, service, network and location. The companies said this capability will enable service providers to profile their subscribers’ use of video services and create new quality-assured, revenue-generating services whose perceived performance can be benchmarked against a measureable QoE. Procera will leverage its Advanced Traffic Steering capabilities to send video traffic to the Q-VUE solution, reducing the amount of hardware needed for large-scale fixed and mobile deployments.

“Measurement of mobile video quality is directly aligned with our analytics strategy, so partnering with the leading video-quality analytics company was the most logical step to take,” said James Brear, president and CEO of Procera Networks. “Our customers will gain tremendous insight from combining Avvasi’s Q-VUE with our Internet Intelligence data to develop a better understanding of how they can build successful video monetization strategies.”

“Video quality of experience measurement is a very specialized field that is ideally suited to complement Procera Networks’ world-class Intelligent Policy Enforcement capabilities,” said Mate Prgin, president and CEO of Avvasi. “Avvasi’s Q-VUE is the market-leading product in QoE measurement. We are excited to provide our unique technology and skill set to Procera’s customers.”