Wednesday, September 11, 2013

GENBAND Acquires fring -- an OTT Mobile Communications Service

GENBAND has acquired fring’s Over-the-Top (OTT) mobile IP communications service for consumers. Financial terms were not disclosed.

The fring app, which is available for both iOS and Android, provides free mobile group video chat, 2-way video chat, voice-only calls and text chat over IP.

GENBAND will offer a white label version that will let service providers and mobile virtual network operators (MVNOs) compete with OTT solutions. fring reduces roaming costs for subscribers by moving voice and video sessions away from radio access networks and routing them over the Internet.

GENBAND said fring white-label solution for the consumer OTT market segment complements its NUViA white-label Unified Communications-as-a-Service (UCaaS) offering.

“fring is one of the pioneers that helped change the way consumers communicate on-thego and is perfectly aligned with our trategy to bring service providers rich, simple-to-use, mobile communications solutions,” said David Walsh, CEO of GENBAND. “The fring team and technology enhance our ability to serve our customer base of over 700 service providers around-the-world, fortifying them with a proven platform they can white-label to bring their own brand of OTT services to subscribers."

"Combining fring’s solutions with GENBAND’s global reach, engineering expertise and complementary cloud service offerings changes the game for service providers,” said Roy Timor-Rousso, former  CEO of fring and currently a senior executive in GENBAND’s Multimedia Business Unit. “After early successes licensing our solutions to a number of wireless and other carriers, we recognize the power of combining with GENBAND.”

In February 2013, GENBAND introduced a secure multimedia communications cloud that enables service providers and channel partners to deliver branded Unified Communications and Rich Communications Suite
(RCS) Service. 

The GENBAND NUViA, which is powered by the company’s EXPERiUS solutions, is a secure multimedia communications cloud service that essentially enables service providers to accelerate their entrance into RCS without the upfront costs.

The NUViA Unified Communications as a Service (UCaaS) includes HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, desktop clients, and fixed and mobile convergence. GENBAND will also offer a "build, transfer, own" model that ensures a low-risk, low-barrier to entry and quick path to RCS.

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