Tuesday, September 17, 2013

Cricket Deploys Devicescape for Wi-Fi Offload and Capacity Reach

Cricket Communications, a nationwide no-contract wireless provider, has deployed Devicescape's Curator Service to provide offload services and capacity-reach via its Curated Virtual Network (CVN) of over 16 million high-quality Wi-Fi hotspots and intelligent connection software.  Devicescape's Curator Client, working together with the cloud-based Curator Service Platform, identifies the best available connection and proactively connects, including auto-navigation of click through portals.

Devicescape said its Curator Service will allow Cricket customers to gain simple and immediate access to Devicescape's CVN of public Wi-Fi hotspots, which are continuously tested in real-time to ensure they meet Cricket's requirements for a quality experience.

"Cricket is demonstrating their continued commitment to innovation and enhancement of the user experience," said Dave Fraser, CEO of Devicescape. "By extending Cricket's network though using our massive CVN, Cricket will realize many benefits, including increased customer satisfaction."

In addition, Devicescape announced a strategic partnership with the Competitive Carriers Association (CCA), which represents more than 100 carrier members across the United States. The partnership will allow CCA carrier members access to Curated Wi-Fi offload and an "always best connected" user experience.

Devicescape recognizes curated amenity Wi-Fi as a core strategy that helps carriers balance cost and network capacity. Instead of deploying a proprietary network of Wi-Fi access points, carriers can magnify their capacity-reach by leveraging the tens of millions of high-quality hotspots already established by venue owners and open for public use. The company's Curator Service grants carriers access to over 16 million global public Wi-Fi hotspots that are continuously curated for quality from more than 250 million hotspots worldwide, making it the world's largest network of quality-controlled Wi-Fi.


  • Earlier this year, Devicescape introduced a "Personal Curator" solution that uses the company's intelligent network selection software to simplify initial connectivity to home Wi-Fi and maintain efficient connectivity on an ongoing basis.  The solution is aimed at smartphone users that have either never connected to the home Wi-Fi network or have inadvertently opted out by turning off their Wi-Fi radio.  The company estimates that 30% of smartphone users are not using their home Wi-Fi.  The Personal Curator has the ability to switch the Wi-Fi radio on and off based on parameters set by the mobile operator around network conditions and usage behavior to ensure the best Quality of Experience (QoE) and conserve battery life. In addition, the software provides operators an in-depth trend analysis of subscriber usage, including cellular, private and public Wi-Fi data consumption.

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