Wednesday, September 11, 2013

AppDirect Acquires Standing Cloud and Raises $9 Million

AppDirect, which offers a cloud service marketplace and management platform that enables companies to distribute web-based services, has acquired Standing Cloud, another start-up offering cloud management services, such as automated software packaging and orchestration.

Founded in 2009, Standing Cloud has deployed services with a range of cloud partners, including Amazon, Rackspace, Savvis, IBM, and others. Its catalog of integrated software features more than 100 applications, including Drupal, Magento, SugarCRM, and WordPress. The company has received $10 million in funding, completing its Series B round in late 2010. Standing Cloud is located in Boulder, Colorado, where the team will continue to be based.

AppDirect helps service providers to launch online application stores within a matter of weeks.  The company also helps developers to integrate once and make their software available across multiple marketplaces worldwide. AppDirect powers the cloud marketplaces of Deutsche Telekom, Rackspace, Appcelerator, etc.  The company is based in San Francisco.

“Both AppDirect and Standing Cloud have worked to develop technologies that make the cloud easier to use. With this acquisition, we can join forces to accelerate the speed of innovation and move faster than ever before,” said Daniel Saks, president and co-CEO of AppDirect. “We're thrilled to work with a team that's as excited about cloud services technology as we are.”

As part of the acquisition, AppDirect will become part of the Foundry Group portfolio of companies, which has invested in Zynga, SendGrid, CloudAbility, and Standing Cloud, etc.

AppDirect also announced $9 million in Series B funding led by iNovia Capital.