Tuesday, July 23, 2013

ZTE's Low-Cost Smartphones for India

ZTE introduced six new smartphones, including its flagship Quad-Core ZTE Grand X, for India.  ZTE is partnering with Calyx Telecommunications to make the devices widely available to consumers across the country. In addition, ZTE is introducing four new data cards together with partner Digilife.

ZTE, which ranks in the top 5 mobile handset and smartphone manufacturers, said its new ZTE smartphones are priced between Rs. 5,000 and Rs, 15,000.

“By year-end, ZTE aims to have our pan-India presence with the smartphones and data cards,” said Mr. Xu Dejun, CEO of ZTE India. “We are optimistic on our marketing and channel spends and looking at strengthening the brand from all fronts. Our distribution and sales structure is backed by a strong network of 214 service centers across the country. We are replicating the same pedigree of our global innovation leadership in the Indian market and aim to emerge as the third-largest smartphone vendor in the country within three years. ”


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