Wednesday, July 10, 2013

T-Mobile Announces Jump! Smartphone Upgrades and LTE Expansion

T-Mobile unveiled its JUMP! program for enabling customers to upgrade their phones up to twice a year.

Basically, the program makes it easier to upgrade to a new device without having to wait out a lengthy contract.  JUMP!, which has an enrollment fee of $10 per month, is packaged with a smartphone insurance program.

New phones are financed through T-Mobile's Equipment Installment Program (EIP). Customers will need to trade in an eligible T-Mobile phone in good working condition at a participating store location. Any remaining EIP payments will be eliminated, and current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract. 

On the network front, T-Mobile announced that its LTE network now reaches 157 million people across the United States in 116 metropolitan areas.  The LTE network was launched just four month ago. The company said it is on target to deliver nationwide LTE network coverage by the end of the year, reaching 200 million people in more than 200 metropolitan areas.

"At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That's 730 days of waiting. 730 days of watching new phones come out that you can't have. Or having to live with a cracked screen or an outdated camera," said John Legere, president and CEO of T-Mobile US. "We say two years is just too long to wait. Today, we're changing all that with the launch of JUMP! "

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