Monday, July 1, 2013

Ericsson Acquires Red Bee for Media Services

Ericsson agreed to acquire Red Bee Media, a media services company headquartered in the UK, for an undisclosed sum.

Red Bee, which has about 1,240 employees, provides a range of media services; from media asset management to playout and digital video publishing, metadata services, multilingual access services and creative services to major broadcasters and broadband platforms. The company is the largest editorial metadata provider in Europe and delivers more than 100,000 hours of subtitling per year for leading broadcasters.

Ericsson said the acquisition expands its role in the broadcast services market, which started in 2007 and expanded in 2012 with the acquisition of Technicolor's Broadcast Services Division. Ericsson provides technology solutions for content acquisition, exchange, distribution, delivery and the provisioning of multi-screen entertainment experiences.

"We can create value for broadcasters by making digital content more accessible, enabling monetization of TV content more efficiently. Video traffic shows very strong uptake in the mobile networks and Ericsson can address the need of both broadcasters and telecom operators through our technology expertise and services capabilities," says Magnus Mandersson, Executive Vice President and Head of Business Unit Global Services, Ericsson.