Wednesday, February 13, 2013

Vistapointe - The Power of Mobile Analytics & Mobile Advertising

Mobile operators have a wealth of information about how applications are being used across their networks. Mobile users are consuming ever increasing amounts of media on smartphones and tablets. Looking deep into the data could unlock significant value for the network operators, users in search of contextually-relevant media, and third-party advertisers, explains Shrikant Latkar, VP of Marketing at InMobi and Board Advisor at Vistapointe.

1:00 -- Mobile Operators Look to New Revenue Streams
2:00 -- Smartphones Change the Game for Network Traffic and Media Consumption
4:00 -- Unlocking Value with User Data
5:10 Mobile Apps Can Leverage Network Intelligence
7:38 -- Context Delivers Ultimate Value for the User

Vistapointe, a start-up based in San Ramon, California with R&D in Bangalore, India, offers a cloud-based and embedded network intelligence solutions for mobile and enterprise Wi-Fi operators.

Unlike general purpose, deep packet inspection (DPI)-based network intelligence platforms, Vistapointe features a Linux-base packet parser engine to selectively decode 3GPP and 4G/LTE protocols, capture only specific protocol fields, apply compression and then deliver this data to a cloud-based mobile analytics platform.
The cloud-based analytics enables Vistapoint to offer a highly scalable Network Intelligence As A Service (NiAS) for 3G, 4G/LTE and Wi-Fi carriers.  Vistapointe's Dynamic Subscriber Profiling enables the operator to predict subscriber usage patterns and profile their mobile data customers so as to offer fine-tuned tariff plans.  Vistapointe also said its dynamic subscriber profiling could leverage APIs to integrate with 3rd party mobile ad platforms.