Wednesday, February 20, 2013

Sprint and Telefónica Form Global Advertising Alliance

Sprint and Telefónica announced a mobile advertising alliance with the potential to reach 370 million mobile customers across the United States, Europe and Latin America with targeted advertising.

Under the agreement, Telefónica Digital and Pinsight Media+, powered by Sprint will collaborate on advertising campaigns for global brands.

"Telefónica Digital has led the way in Europe and Latin America in mobile advertising, championing consumer privacy, innovative targeting and impactful formats to create a fresh approach for brands to reach their most relevant customers with the right message at the optimal time,” said Simon Birkenhead, director of Global Advertising Sales at Telefónica Digital. “Joining forces with Pinsight Media+ extends Telefónica’s geographic reach and builds on our ongoing strategy to make it easier for global brands to gain access to global audiences, no matter where they reside.”

“This agreement fulfills a need in the advertising market for meeting the mobile advertising requirements of global brands,” said Mike Cooley, vice president of New Ventures at Sprint. “Through this alliance, we are seeking to efficiently expand our capabilities to deliver mobile marketing solutions for U.S.-based advertisers into Europe and Latin America, while Telefónica Digital aims to do the same for their regional customers in the United States."


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