Monday, November 19, 2012

T-Mobile USA Appoints Chief Marketing Officer

T-Mobile USA announced the appointment of  Michael Sievert as the company’s new chief marketing officer, effective immediately.  Most recently, Sievert served as CEO of Seattle-based Discovery Bay Games.  He has also held positions at Clearwire, AT&T Wireless, Microsoft, IBM and Procter & Gamble.

  • In September, Deutsche Telekom appointed John Legere as CEO of T-Mobile USA, replacing Jim Alling, who will return to his position of Chief Operating Officer. Legere, a 32-year veteran of the U.S. and global telecommunications and technology industries, is the former CEO of Global Crossing, where he successfully transformed the company to become a leading provider of IP services worldwide. Prior to joining Global Crossing, Mr. Legere was CEO of Asia Global Crossing, a Microsoft, Softbank and Global Crossing joint venture. Before that, Mr. Legere served as Senior Vice President of Dell Computer Corporation, where he was President of the Company’s operations in Europe, the Middle East, Africa, as well as in the Asia-Pacific region.