Thursday, November 8, 2012

Sandvine: Internet Data Usage Up by 120% in North America

The mean monthly data usage has increased by 120% from 23GB to 51GB in the past year on North American fixed line networks (51GB is equivalent to 81 hours of video), according to Sandvine's newly released Global Internet Phenomena Report 2H2012.

Sandvine compiles data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.  The data is subscriber anonymous.

Some major findings:

  • Mobile networks: The world leader of mobile data consumption is Asia with a mean monthly usage of 659 MB, up 10% in the last six months
  • In Europe, YouTube represents more than 20% of peak period downstream traffic on mobile networks 
  • Netflix dominates North American fixed networks accounting for 33% of peak period downstream traffic 
  • Other video services on North American fixed networks include Amazon (1.8% of peak period downstream traffic), Hulu (1.4%) and HBO Go (0.5%)
  • itTorrent continues to decline in application-share, accounting for 16% of total traffic in Europe and is slightly smaller in North America, accounting for 12%  
  • In Asia-Pacific, where there are fewer paid over-the-top video services available, BitTorrent accounts for 36% of total traffic

The full 34-page report is available for download from Sandvine.