Tuesday, October 30, 2012

NSN Ties Network Investments to Customer Experience Management

Nokia Siemens Networks introduced its Customer Experience Management (CEM) for Liquid Net that ties capacity optimization related investments to customer experience.  The aim is to help operators to decide precisely when and where to optimize network performance to improve user experience, for instance, identifying low throughput and uplink performance caused by network congestion. Nokia Siemens Networks said this approach links customer and revenue insights to improving network performance.

“Conventionally, operators have been making investments in network capacity based on a network view, rather than how it would impact customer experience or revenue opportunity,” said Tommi Uitto, head of mobile broadband value creation management at Nokia Siemens Networks. “With CEM for Liquid Net, operators can make investments exactly where capacity improvements are needed to achieve the maximum business impact. With this combined approach, we link capacity optimization to customer experience and revenue impact, improving both user satisfaction and profit.”


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