Monday, August 6, 2012

Alteryx Tunes its Strategic Analytics for Communications

Alteryx, which develops analytic solutions for a range of industries, introduced a Communications Edition that provides actionable intelligence for operators by integrating network performance data with third-party insight. It brings critical data about network, customers, prospects, and market conditions from Business Support Systems (BSS), Operational Support Systems (OSS), and Customer Relationship Management (CRM) systems into a common analytics environment.

The Communications Edition, which is aimed at wireless, wireline, and cable operators, pulls together industry-specific business and technical data with third-party network insight into pre-packaged analytic applications. It addresses strategic problems such as customer churn by bringing together industry-specific data that adds deeper context to organizational data, marketing insights and customer billing information. For instance, the software can correlate mobile network performance issues, such as cell tower call drop rates, with subscriber billing records in order to proactively identify which customers are more likely to churn.

The Communications Edition from Alteryx includes business data from Alteryx Strategic Analytics 7.1 that has been enhanced by GeoResults to include network spending estimates, bandwidth requirements, and other key industry-specific details.

"Alteryx has a strong reach into the Communications industry. We serve many of the largest North American carriers by bringing deep sector knowledge into a powerful analytics offering -- no other vendor can provide similar insights to wireless, wireline and cable providers," said George Mathew, president and chief operating officer at Alteryx. "Today's communication networks and the OSS/BSS infrastructure that supports them present some of the biggest data flow and analytics opportunities in the market. We fundamentally believe that humanizing the industry's abundant data will create innovative services, reduce consumer churn, improve network performance, and thus deliver a better customer experience."

The company noted that eight of the ten largest wireless service providers in North America use its Strategic Analytics for their daily business operations. 06-Aug-12