Tuesday, June 12, 2012

Telenor Builds Digital Store with Alcatel-Lucent for Personalized Digital Content

Telenor is building its own stores for delivering personalized digital content for its subscribers. The carrier is using Alcatel-Lucent’s Digital Media Store (DMS) for providing cloud-based access to music, applications, games, e-books and video. The first such Telenor service to launch is in Serbia .

Because DMS is cloud-based, Telenor can quickly launch storefronts without deploying local operating platforms, and with minimal adjustments can expand the service to other countries. This enables Telenor to rapidly launch advanced multi-content services in its business units at a lower cost, and provides them with flexibility in content partnerships as it becomes easy to extend content distribution agreements to new markets.

Kristin Skogen Lund, EVP and Head of Telenor Digital Services said: “Digital content distribution is becoming more important. Launching our own store for digital content evolves our service distribution capabilities, and helps us remain relevant to our customers. We chose Alcatel-Lucent’s managed and cloud-based solution in order to make it easy for all Telenor business units to deploy and operate a localized store while best leveraging Telenor’s scale. It was particularly important to have a flexible solution which caters for all content categories and device types including feature phones. This agreement will provide us with support in three areas: deployment and platform hosting, content operations and management and content sourcing and merchandising,�?