Sunday, April 8, 2012

AT&T Sells Yellow Pages Business to Cerberus Capital

An affiliate of Cerberus Capital Management, L.P. (Cerberus) has agreed to acquire AT&T Advertising Solutions and AT&T Interactive for about $750 million in cash and $200 million in notes. The transaction includes assets of AT&T Advertising Solutions, which delivers sales and customer support, and AT&T Interactive, which conducts interactive product development. It does not include the recently formed AT&T AdWorks, a New York-based operation that sells advertising offerings across 3-screen platforms (online, mobile and TV). AT&T will receive a 47-percent equity interest in the new entity, YP Holdings LLC (YP).

Some highlights of the deal:

  • Approximately 1,200 The Real Yellow Pages® print directory titles reaching about 150 million homes and businesses in 22 states;

  •, a top 40 website according to a leading global digital measurement firm;

  • The YPSM Local Ad Network, which includes more than 300 mobile and online publisher websites nationwide providing digital reach to more than 71 million monthly unique visitors;

  • The YPmobile app, which allows users to search local businesses from their mobile devices.

  • The business units generated approximately $3.3 billion in revenues in 2011. Among other agreements, YP has agreed to honor existing union contracts.

See also