Tuesday, January 31, 2012

Facebook Connects 483 million Users per Day -- 48% YoY Growth

In an SEC filing for its expected IPO, Facebook disclosed key facts about operations. Some site metrics:

Worldwide Monthly Active Users (MAUs) reached 845 million, up 39% from a year earlier.

In the U.S., MAUs reached 161 million, up 16% over a year earlier. In India, Facebook had 46 million MAUs in December.

Worldwide Daily Active users (DAUs) increased 48% to 483 million during December 2011 from 327 million during December 2010.

DAUs as a percentage of MAUs increased from 54% in 2010 to 57% in December 2011.

Mobile MAUs reached 425 million during December 2011. The Facebook app for the iPad launched in October 2011.

In April 2011, Facebook began serving traffic out of its first wholly-owned data center in Pineville, Oregon. The company is investing in new data centers in the U.S. and in Europe.

There were more than 100 billion friend connections on Facebook as of December 31, 2011.

On average more than 250 million photos per day were uploaded to Facebook in the three months ended December 31, 2011.

Users generated an average of 2.7 billion Likes and Comments per day during the three months ended December 31, 2011.


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