Tuesday, November 15, 2011

YuMe Raises $12 Million for Connected TV Monetization Solution

YuMe, a start-up based in Redwood City, California, raised $12 million in new funding for its TV 2.0 video advertising technology and services.

YuMe offers an embedded SDK for connected TVs that lets any CE manufacturer create a monetization platform in their devices. The embedded SDK integrates with YuMe's flagship technology, ACE for Publishers, and the YuMe Connected Audience Network. ACE for Publishers enables publishers to simplify video ad serving and management functions across all connected device channels—online, mobile, and connected TV—to drive higher revenue, streamline processes, and lower operating costs. ACE for Advertisers, the first end-to-end, buy-side video campaign management system, provides an enterprise-class solution and professional services package that mitigates the complexity of video ad campaign management. The Connected Audience Network, YuMe's premium in-stream video ad network, gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, engaging YuMe Ads, and consistent delivery across all digital media platforms.

YuMe said it is already serving over 1 billion ad impressions per month on its global video ad serving infrastructure.

The new funding came from Samsung Ventures, the venture capital arm of the Samsung Group, and Translink Capital. The new round of funding will be used to expand YuMe's footprint in the nascent connected TV space and fuel global expansion.