Wednesday, October 12, 2011

Ericsson: Mobile Data Traffic Doubled from Q2 2010 to Q2 2011

Mobile data traffic from the second quarter of 2010 to the second quarter of 2011, according to findings of a new measurement from Ericsson to be released as part of Akamai's The State of the Internet report.

Ericsson measured mobile broadband traffic volumes at four different operators in mature markets in Europe, Asia and North America.

Another key finding of the study is that factors including screen size, age and price of the smartphone have a stronger correlation with median traffic than OS (i-phone-iOS, Android, Symbian, etc). It is notable that in North America, high-end smartphones generate twice the traffic than comparable smartphones at the operators analyzed in Asia and Europe.

Ericsson also noted that among heavy users, the cumulative data generated by video is significantly higher than for other activities. The top 5 to 10 percent of smartphone users are willing to spend up to 40 minutes a day watching online video. However, the average user spends about 30 seconds a day watching online video.