Wednesday, September 21, 2011

Facebook's Open Graph Protocol Aims for New Ways to Connect

Facebook is working to "define a new language for how people connect", said Mark Zuckerberg, speaking at the company's fourth annual F8 developer's conference in San Francisco. Facebook now has over 800 million users. On a single day last week, over 500 million users signed into Facebook.

Facebook is adding the following new capabilities:

Timeline -- a visual chronology of major event's in a person's life. This is meant to be long term archive that might be shared with family and friends.

Ticker -- a feed of less important updates that can now be shared and stored in a more socially acceptable way that the existing News Feed

New OpenGraph protocol -- enables other applications, such as Spotify, to track what you are doing and share this information on line. This provides an easier way for applications to post updates on your music listening, TV viewing, reading, eating, traveling etc.

News integration -- publishers, such as The Daily, Washington Post, Economist etc., will now present their content inside of Facebook and be able to share which articles you read as well as any comments you make.

Video discovery -- as part of OpenGraph, content aggregators such as Netflix and Hulu will share your current viewing and viewing history to enable your friends to discover new content.