Monday, August 22, 2011

Spreadtrum Cites Leadership in TD-SCDMA

Having secured design wins for its TD-SCDMA chips with both tier-1 OEM handset manufacturers and independent design houses serving the Chinese market, Spreadtrum Communications announced that it has achieved a leadership position in China's TD-SCDMA market. The company claims to have more than 50% market share of TD-SCDMA shipments in the first half of the year, according to numbers from IHS iSuppli. Spreadtrum expects TD-SCDMA uptake to accelerate in the second half of 2011, bringing the overall market from 34 million units shipped in 2010 to more than 50 million units shipment this year.

"Our advanced 40nm platform enables us to deliver a superior 3G experience on handsets," said Dr. Leo Li, president and CEO of Spreadtrum. "The low power consumption of our TD-SCDMA baseband solutions enables up to 15 hours talk time and 17 days standby time off of 1000mAh batteries."

Spreadtrum further expects that shifts in China Mobile's purchasing strategy will help drive faster growth. As more phone models have become available, China Mobile's purchasing has shifted from central procurement tenders, in which the head office negotiates for certain models and volumes, to purchasing through local distribution channels.