Wednesday, July 13, 2011

Spotify Launches Online Music Streaming in U.S.

Spotify launched its online music service in the U.S. market, offering users the ability to stream more than 13 million tracks on demand. Spotify will be marketed both as a premium monthly subscription service and a version which is free for consumers to use, and supported by advertising.

Some key stats:

Founded: 2006 by Daniel Ek and Martin Lorentzon.

Location: Headquarters in the UK with offices in Stockholm, Paris, Oslo, Madrid, Amsterdam and New York.

Number of tracks: Over 13,000,000

Registered users: 10,000,000

Paying users: 1,000,000

The name: A combination of spot and identify.

U.S. launch partners: Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily.

See also