Tuesday, June 28, 2011

Zynga Signs with AT&T for Mobile Social Games -- 1st Carrier Deal

AT&T announced a deal to bring Zynga's mobile social gaming to millions of its wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for download on AT&T's shelf in Android Market later this year. The agreement is the first of its kind between Zynga and a U.S. wireless carrier. Financial terms were not disclosed.

AT&T customers will find customized content available within online and mobile social games, plus benefit from free credits in select games and Zynga giveaways at AT&T sponsored events. The companies will also optimize the mobile gaming experience for AT&T customers.

"We're excited to be the first wireless carrier to collaborate with Zynga," said Ted Woodbery, vice president of wireless data, voice and ancillary services for AT&T Mobility and Consumer Markets. "Speed enhances playing experience on mobile. This agreement combines the nation's fastest mobile broadband network with a clear leader in mobile social games, ultimately bringing more value to our wireless customers' playing experience."http://www.att.com