Monday, May 16, 2011

Aricent Undertakes Rebranding

Aricent unveiled a new corporate logo and changed its name to Aricent Group.

The Aricent Group name will serve as the new corporate brand for the company, with product innovation, design, and related engineering offerings marketed under the frog brand, and R&D engineering and carrier services marketed under the Aricent brand. The brands will each maintain their own client base and continue to collaborate in situations where clients can benefit from the Aricent Group's full breadth of capabilities.

The company said its new brand better reflects the Group's leadership role in helping clients capitalize on the disruptive innovations enabled by communication technologies, including 4G technologies such as LTE and WiMAX.

The Aricent Group was created in 2006 when private equity firm Kohlberg Kravis Roberts & Co. (KKR), Sequoia Capital, and other investors combined the former Hughes Software Systems/Flextronics Software Division with frog design. Since then, the Aricent Group has grown to more than 10,000 employees in 36 locations, serving a client base that spans the entire telecommunications ecosystem (including communications service providers, equipment manufacturers, independent software vendors, and device makers) as well as Fortune 500 brands that are innovating in industries such as healthcare, energy, finance, retail, and media.