Sunday, April 10, 2011

Verizon Unveils Content-to-Consumer Media Service

Verizon is launching a Digital Media Service for delivering live and on-demand personalized content to any type of consumer device at large scale.

Verizon Digital Media Services aims to automate previously manual workflow processes associated with formatting, managing and delivering digital media. The goal is to help content owners and digital retailers to more effectively produce, manage and distribute premium programming to consumers when, how and where they want to view it. Verizon will handle the content management and distribution challenges. Customers could include studios, networks and other content owners. Turner Broadcasting, Hearst Magazines and The Associated Press will be among the first to test Verizon Digital Media Services' capabilities.

Verizon said it can change the economics of content delivery by leveraging its network resources and providing an end-to-end solution from media ingestion to individualized unicast delivery.

The majority of technology for this Digital Media platform will be developed in-house. The carrier is also strategically teaming with Technicolor and leading technology software and hardware companies to support advanced capabilities for its automated content-to-consumer solution.

Other vendors contributing to the Verizon Digital Media Services offering include Motorola, which is providing advanced software that enables media transformation and automated workflow management; Alcatel-Lucent, which is enabling content delivery and adaptive streaming technology for unicast; and HP, which is providing high-performance ProLiant server technology.

"Verizon is creating a first-of-its-kind automated digital utility," said Mike Millegan, president of Global Wholesale. "With this unique delivery platform, built on top of Verizon's high-IQ infrastructure, content owners, entertainment companies and digital media retailers will be able to create new business models that capitalize and deliver on the promise of digital entertainment."

See also