Sunday, April 24, 2011

Netflix Reaches 23.6 million Subscribers

Netflix added 3.59 million new customer in Q1 2011 to reach a total base of 23.6 million worldwide. The figure was slightly below some forecasts. The number of new additions was nearly double the number added in Q1
of 2010. However, the company said net adds are going to get tougher going forward, especially compared to its recent high growth quarters.

In response to data caps recently introduced by Canadian ISPs, Netflix has changed the default streaming setting for
Canadian Netflix members to an encoding that consumes only 9 gigabytes for 30 hours of viewing versus
30 -70 gigabytes for 30 hours of viewing under its standard encoding.