Monday, April 11, 2011

AT&T Ramps up Mobile Commerce Platform with Digby

AT&T introduced a new "Digby Mobile Commerce" service to help retailers design, deploy and manage mobile commerce web sites and rich applications optimized for smartphones. The service, which is offered in conjunction with Austin, Texas-based Digby, will guide retail brands through the process of creating mobile websites that display rich product images and live catalogs.

AT&T already provides retail industry solutions across mobile channels, including AT&T Mobile Barcode Services, AT&T Global Messaging Suite, AT&T Digital Signage and ShopAlerts by AT&T.

"By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we're able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel," said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. "Digby mobile and in-store application development and mobile commerce features, combined with AT&T's retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store."

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