Monday, January 3, 2011

AT&T Reaches Wireless Services Deal with BMW

AT&T announced an agreement with BMW to wirelessly deliver an enhanced suite of safety and infotainment services to future BMW models. Service specifics have not yet been unveiled and contractual details were not disclosed.

The companies said the wireless services would build on BMW's existing portfolio of connected services -- known as BMW Assist -- which includes, among others features, direct access to emergency and concierge call center services, traffic information and an online portal for weather forecasts, fuel prices, and news.

"This is an exciting opportunity," said Glenn Lurie, president, emerging devices, resale and partnerships, AT&T. "BMW has been an industry leader in the connected vehicle space for many years and we look forward to providing the wireless network that will keep drivers connected to the content and services they rely on."

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