Wednesday, December 1, 2010

Egypt's Mobinil Adds Mobile Advertising Service with ALU

Mobinil, Egypt's leading mobile operator, has introduced interactive, mobile advertising tailored to the interests of individual subscribers.

Based on Alcatel-Lucent's Optism mobile marketing solution, it provides Mobinil's customers with a permission and preference-based mobile advertising service. The service invites Mobinil's nearly 30 million customers to opt-in to receive ads and offers from their favorite brands. By sharing their interests with Mobinil, customers can receive promotions, discounts, content and exclusive opportunities.

The companies report that during an initial soft launch, more than 200,000 subscribers opted-in and used the service successfully. Advertiser partners at launch included Adidas and Nokia, who both have experienced higher response rates in comparison to other digital media.

"In response to the dynamic situation in the mobile industry, Mobinil is naturally involved in an array of multi-faceted business partnerships, which includes being an internet service provider, a banking services provider, an entertainment portal, or a media agency. It is in this context that we are entering into this strategic partnership with Alcatel-Lucent in this area," said Hassan Kabbani, Mobinil CEO.

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