Sunday, November 21, 2010

Netflix: More Streaming than DVD Watching

Netflix announced that its members are now watching more content streamed over the Internet than on DVDs delivered by mail. The company has introduced a $7.99 streaming-only subscription plan in the United States, the first time it is promoting a 100 percent streaming option in the U.S. The company also raised prices for plans that include DVD delivery by mail.

"We are now primarily a streaming video company delivering a wide selection of TV shows and films over the Internet," said Reed Hastings, Netflix co-founder and CEO. "Today's action reflects the tremendous customer value we've injected into streaming from Netflix, our initial success with a pure streaming service in Canada for $7.99 a month and what our U.S. members tell us they want."