Tuesday, October 26, 2010

Starbucks Expands Mobile Wallet Program in NY

Starbucks is expanding its Starbucks Card Mobile payment test to nearly 300 company-operated stores in New York City, and Nassau and Suffolk counties on Long Island. The Starbucks Card Mobile App for BlackBerry smartphones, iPhone and iPod touch devices enable customers to pay electronically.

"Mobile technology is part of our customers' daily routine and with the expansion of mobile payment in our test cities, we're seeing more and more customers using their smartphones as their mobile wallets," said Brady Brewer, vice president Starbucks Card and Loyalty.