Wednesday, September 8, 2010

Orange Business Services Outlines 5-Year Conquest Plan

In line with the "conquest 2015" plan presented by France Telecom-Orange earlier this summer, Orange Business Services outlined key elements of its five year plan to become "the global leader for the integration of communication solutions." At the heart of its strategy will be prioritized focus on growth in cloud computing, video, the Internet-of-Things and service in emerging countries.

Specifically, strategic objectives in these four growth areas include:

  • Cloud Computing: Generating 500 million euros on cloud computing by 2015 by accelerating its developments focusing on cloud-ready networks, "as a service" infrastructures, "as a service" collaborative solutions and communications, and application stores.

  • Internet-of-Things: Selling 10 million SIM cards by 2015 on the M2M market (or internet of things), capitalizing on: the development of services lbeyond connectivity, its dedicated international expertise center in Brussels and its role as the driving force for the standardization of the market.

  • Video Conferencing: Becoming number 1 for videoconferencing in France and one of the top three worldwide. The guiding principles include: interoperability of terminals and networks, development of managed and hosted solutions, as well as simplification of uses through user support.

  • Emerging Markets: Generating 1 billion euros in revenues in emerging countries, by both supporting international customers with the development of their activities in these countries and strengthening its own presence alongside local multinationals.

"In a context where IT and telecoms are once again becoming a core concern for business leaders, we are guided by one key ambition: to become the leader for the integration of communication solutions for businesses in France and worldwide by 2015, consolidating our position as an IT infrastructures operator, making telecoms and IT converge," stated Vivek Badrinath, Executive VP of Orange Business Services.
  • In July 2010, France Telecom-Orange announced a five year strategic plan to transform its corporate culture and conquer new markets and new business opportunities in the coming digital economy of billions of interconnected devices. The plans were disclosed by Stephane Richard, who said the company faced unprecedented social crisis in France, a fast-changing ecosystem as technological development continues to accelerate, and a tense competitive and regulatory environment. Richard took over management of the company earlier this year.

    A key element of the plan is that Orange plans to grow its customer base from close to 200 million at present to 300 million by 2015 across its entire footprint. The company is ruling out any transformational mergers or deals.


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