Wednesday, September 15, 2010

Motorola Acquires Aloqa for Context Aware LBS

Motorola acquired Aloqa GmbH, a privately-held, leading developer of location-based software and technologies, for an undisclosed sum.

Aloqa will become part of Motorola Mobility, which is comprised of Motorola's Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola, Inc. in the first quarter of 2011.

Aloqa uses a user's context (location, identity and social relationships) to proactively inform them of places, events, bargains and other opportunities of which they may choose to take advantage. Essentially, it is a location-triggered mobile push platform to connect users and publishers of location-aware content in real-time.

Aloqa, which is based in M√ľnchen, Germany, claims a global user base of one million users.

Motorola said Aloqa will enhance its "MOTOBLUR", which delivers customized content to mobile device homescreens and allows users to access Facebook, MySpace and Twitter updates -- along with emails, news and favorite apps and widgets -- all in one place.