Monday, September 6, 2010

Aricent and Frog Design Create Idea-to-Market Business Unit

frog design and its parent company Aricent have created a new business focused on innovation in communications, energy, retail, and healthcare.

The new Idea-to-Market unit will integrate frog's 550 designers, researchers, strategists, mechanical engineers, and technologists with Aricent's Mobile Devices and Solutions (MDS) and Experience Engineering (XE) groups, which are comprised of more than 1,000 software architects, developers, and quality assurance engineers. Aricent's Business Technology Consulting (BTC) group, which identifies market opportunities and assesses the business impact of emerging technologies for clients, will also be part of the new unit.

"Our experience has shown that a new kind of collaboration model is needed in order to create and commercialize products that deliver the world-class design and user experience that consumers today have come to expect," said Doreen Lorenzo, president of frog design, and who will take on additional responsibilities to lead this Idea-to-Market business unit as executive vice president and general manager of Aricent.