Monday, August 2, 2010

Zhone Launches New Brand

Zhone Technologies unveiled its new brand strategy as part of a nonstop global awareness campaign. The rebranding is centered on two core elements - Zhone's commitment to:

  • Building the network of the future...Today!

  • Building the fastest, highest quality all-IP multi-service networks in the world!

The orienting concepts resulted in the corporate tagline: Bandwidth Changes Everything! And Zhone's corporate solutions mark and slogan: The IP Zhone, building the network of the future…TODAY!

Zhone said its corporate rebrand reflects the company's renewed optimism and enforces its long-term commitment to global access and MSAP agility while honing emphasis on providing virtually limitless bandwidth capacity for FTTx and mobile backhaul solutions. The corporate rebrand follows the launch of its MXK, its terabit-scale multi-service access platform.

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