Thursday, August 19, 2010

Nokia to Acquire Motally for Mobile Analytics Service

Nokia agreed to acquire Motally, a privately-held US-based company that provides a mobile analytics service. Financial terms were not disclosed.

Motally offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage. The service offering is planned to be adapted for Qt, Symbian, Meego and Java developers, and Nokia plans to continue serving Motally's existing customer base.

"The acquisition underpins Nokia's drive to deliver in-application and mobile web browsing analytics to Ovi's growing, global eco-system of developers and publishers, enabling partners to better connect with their customers and optimize and monetize their offering," said Marco Argenti, Vice President, Media, Nokia.

Motally currently employs a team of eight people and is based in San Francisco.

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