Sunday, August 1, 2010

Limelight to Acquire Delve Networks for Video Publishing Tools

Limelight Networks has acquired Delve Networks, a privately-held provider of cloud-based video publishing and analytics services. Financial terms were not disclosed.

Limelight Networks operates a leading global content delivery network (CDN). The company said the Delve acquisition complements and extends the value of Limelight's mobility platform and EyeWonder's in-stream video advertising products by providing a web-based workflow for these solutions.

Founded in 2006, Seattle-based Delve Networks' software-as-a-service platform provides online businesses with a streamlined and scalable solution for the addition, management, syndication, analysis, and monetization of web video. Delve offers for publishing videos online, including hosting, encoding, channel and playlist management, video search, metrics, and advertising.

"As online content consumption accelerates, content producers and online businesses need scalable tools to easily and quickly publish their video and syndicate it to an ever-expanding list of web properties and connected devices. With Delve Networks added to our global computing infrastructure, Limelight Networks now can provide our customers with an at-scale value-added solution for publishing online video, analyzing end-user preferences, and, in conjunction with our EyeWonder and mobility products, monetizing their digital assets," said Jeff Lunsford, chairman and chief executive officer, Limelight Networks, Inc.

  • In May 2010, Limelight Networks completed its acquisition of EyeWonder, a privately held company based in Atlanta offering video content monetization tools for publishers. At the time the deal was first announced last December, the companies valued the transaction at approximately $110 million, comprised of approximately $62 million in cash (subject to adjustment based on EyeWonder's financial condition at Closing) and approximately 12.74 million shares of Limelight common stock. EyeWonder's advertising serving platform was projected to service over $500 million in media spend globally in 2009, helping stakeholders across the digital advertising ecosystem to realize increased return-on-investment from that spend.