Tuesday, August 10, 2010

Google Inks Ad Sales Deal with DIRECTV

Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV. Under the deal, national satellite advertising inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system.

DIRECTV currently has 18.7 million satellite TV subscribers.