Tuesday, August 10, 2010

Ericsson Demos Open IPTV Set-top Box

Ericsson has demonstrated an IPTV set-top box based on specifications from the Open IPTV Forum (OIPF).

The showcase was created in response to Singapore's Infocomm Development Authority (IDA) and Media Development Authority (MDA) plan to minimize IPTV fragmentation across operators and enhance growth of interactive applications through a standards-based common featured IPTV STB over the Next Generation Nationwide Broadband Network (NGNBN).

Ericsson said it believes the use of open standards for a common featured STB will encourage innovative application development and foster more creative marketing options in the pay TV arena. Higher levels of interoperability also provide marketing opportunities that are not typically available from closed proprietary solutions.