Wednesday, August 25, 2010

Cisco to Acquire ExtendMedia for Video Content Management

Cisco agreed to acquire ExtendMedia, a privately-held company based outside of Boston with the majority of its employee base in Toronto, for its software-based Content Management Systems (CMS). Financial terms were not disclosed.

ExtendMedia's "OpenCASE" CMS is designed to manage the entire lifecycle of video content through monetization for pay media and ad-supported business models. Cisco said the technology will help service providers deliver multi-screen offerings as the market transitions to IP video.

"As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group. "ExtendMedia will strengthen Cisco's position in the delivery of IP video services by enabling service providers to provide a more interactive and personal experience and to optimize quality for consumer viewing devices."