Tuesday, July 20, 2010

Netflix Reaches 15 Million Subscribers as Streaming Grows

As of 30-June-2010, Netflix was serving approximately 15,001,000 total subscribers, representing 42 percent year-over-year growth from 10,599,000 total subscribers at the end of the second quarter of 2009 and 7 percent sequential growth from 13,967,000 subscribers at the end of the first quarter of 2010.

The percentage of customers using its streaming service during the quarter rose to 61 percent compared to 37 percent for the same period of 2009 and 55 percent for the first quarter of 2010. The company said it will continue to invest aggressively in streaming content because of the clear benefits to its business - faster subscriber growth due and less growth in DVD by mail shipments due to substitution.